Marketing your business on Facebook can be an incredibly powerful tool when you’re trying to grow your business. Whether your goal is to raise awareness, boost sales, or find locals, Facebook for business can provide you with the proper avenue to do so.
If you’ve tried other forms of marketing, but you aren’t getting the results you were hoping for, trying your hand on Facebook may be the next step. In a Career Session with Larkspur Wellness, we listen to your unique business goals, help you formulate a plan of action, and provide one-on-one guidance on how to best execute your social media marketing plan.
This is invaluable to the many business owners who feel like they’ve moved away from the computer world for too long, and now are having a hard time getting back in touch with today’s technology. There are a few steps to take to get yourself started. We’ve listed them below and included a short description on why each element is important.
Create a Facebook Business Page
The first thing you want to do is to create a Facebook Business page for your business. Facebook does not allow a person to represent a business from their personal profile, so it is important you take this first step. However, you will need to create your business page from your own personal Facebook and create a personal Facebook page if you do not already have one. This gives you access to your business page as an admin. Your personal account will not be linked or displayed in any way from your new business page. If you want to learn more about this topic, feel free to read this article by Facebook with more information on making this conversion. Similarly, if you’d like a step by step description on how to set up your business page, read this article.
Establish Your Budget
On Facebook, the more you put in, the more you’ll get out. During the Career Session, we will discuss what social media marketing budget makes the most sense for your business at that time. There is no magic number, and as you begin to experiment with marketing on Facebook, you will quickly learn which advertisements perform the best.
Create Your Business’ Voice Online
This can sometimes be tricky. As a business on Facebook, you want to maintain your professionalism at all times. A good rule of thumb is to steer clear from posting or mentioning religion and politics, as if you were at a dinner party with new friends. Once you establish your page’s voice, this will help drive new followers to your page and increase your organic post reach. This essentially means what you post will get in front of more people for free. In your Career Session with Larkspur Wellness, we will help you nail down the most relevant voice for your business on social media after carefully analyzing your goals and what you hope to get out of this marketing endeavor.
By taking these three initial steps, you are on your way to utilizing one of the most powerful online marketing tools. If you’re interested in learning more about what the Career Session with Larkspur Wellness entails, click here.
By Allison Barnard CPC, ACC