HEY
I’m Allison
People come to coaching when they know something in their life needs to change. They may want clarity, progress, stronger performance, or the confidence to move forward.
But meaningful change rarely comes from insight alone. Real progress requires action.
In my work, we move beyond conversation and mindset shifts. I help clients develop practical tools that allow them to take meaningful steps forward and create lasting change in their lives, leadership, and relationships.
My approach combines structured coaching frameworks with practical resilience tools that help clients move from awareness into action.
I specialize in work with both maritime professionals navigating the demands of life at sea and teenagers building resilience during critical developmental years.
Specialties
My work focuses on helping people build resilience, clarity, and forward momentum in demanding environments.
Areas of focus include:
Personal, emotional, and intellectual wellness
Building resilience and overcoming internal resistance
Teen resilience and confidence development
Coaching for maritime professionals working long tours at sea
Supporting founders and leaders navigating business growth
Coaching Frameworks
The tools and strategies used in sessions draw from several powerful performance and coaching models, including:
The Tools Model (Stutz) – practical tools for overcoming internal resistance
Traction Model – structured goal setting and execution
Dalio Principles – decision-making frameworks for complex environments
Compassion Model – emotional intelligence and self-regulation
These frameworks help translate insight into practical action.
Certifications & Affiliations
International Coaching Federation (ICF) — Associate Certified Coach
UC Berkeley Greater Good Science Center — Member
Institute of Coaching — Associate Member
TRAININGS:
Baraka Institute (CTW) — Certified Personal Life Coach
Harvard Extension School — Industrial–Organizational Psychology and Psychological Resilience
“The Tools” Workshops and Advanced Trainings
EXPERIENCE:
Coach for 14 years
Terra Frma - CEO + Founder
Over 24 years of professional experience, having held positions as CEO, HR Operations Manager, Small Business Owner, Marketing Director & Workshop Facilitator
CLIENTS Have Spoken
Here’s What Others Are Saying…
“Allison sees what’s possible in even the worst of scenarios and pulls from nowhere some idea, some silver-lining, some literal way forward that I would have never conceived. ”
— Sarah, Elementary Teacher + Parent - Oregon
“I struggle to explain the excitement and energy I feel about following the steps Allison crafts during a session. Her excitement is genuine. She has a way of taking something complex and bringing it into it’s simplistic form so I can truly grasp what I’m working with and what’s ahead.”
— Stella, COO - California
“She has an uncanny ability to not only listen carefully but to be wildly creative in the same moment. Her strategies are practical and genuinely motivating. To say my time with her has been helpful would be an understatement.”
— Paul, SAG and Theatre Actor - Massachusetts
Mariners
Rooted in Maritime Culture. Trained in Resilience & Performance.
I specialize in resilience and leadership coaching for maritime professionals, mariners, and crews working long tours at sea.
Maritime life isn’t theoretical to me.
My perspective on maritime resilience comes from my husband’s long career as an engineer in the maritime industry. For nearly two decades, I have witnessed the realities of long tours at sea, international shipyards, and the transition from shipboard life into shoreside leadership.
I understand the rhythm of rotational schedules, the weight of responsibility offshore, the emotional compression of close quarters, and the transition back home after weeks away. Mariners don’t just manage stress — they carry operational pressure, crew dynamics, safety responsibility, and family separation simultaneously.
That culture requires a specific kind of resilience.
My coaching blends my family’s lived understanding of maritime life with professional, structured, evidence-based resilience frameworks. I integrate practical performance tools, emotional regulation strategies, and resistance work that apply directly to life at sea — not generic advice pulled from corporate settings.
You won’t get surface-level motivation or generic productivity advice. You’ll get tools that work when you’re tired, short-staffed, navigating tension onboard, or trying to reconnect with family after a long tour.
When performance matters, resilience can’t be optional. I respect the responsibility maritime professionals carry — and this work is built to support it.
Why Maritime Coaching Is Different
Long tours at sea require different mental recovery strategies
Leadership dynamics onboard vessels differ from corporate settings
Reintegration with family after weeks away requires intentional tools
Coaching for Mariners
Learn more about coaching for maritime professionals and mariners working long tours at sea.
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